frank. The Care Navigator
The guide nobody gave you when you needed it most.
Where practical guidance meets the human truth of aging
For families who want to make the right decisions — and show up the right way.
All 16 chapters + free checklists
↓Download immediately after purchase. No waiting.
"The families who have this conversation early, honestly, and with the right information — those are the families who are protected."
nursing home cost
every level of care
you'll make in this
The practical
Everything you need to make the right decisions.
Care types. Medicare. Medicaid. Facility tours. How to read government data. The five-year look-back. What to ask. What to never sign. The chapter families need at 2am — frank covers every practical decision from the first phone call to the final days.
The human truth
Everything you need to show up the right way.
What your parent is actually feeling. What independence means to them. The family dynamics nobody names. The grief of the care transition. What the person in the bed is living through that no one around them can fully see. frank goes there too.
"Where practical guidance meets the human truth of aging."
Why this book exists
The system is not designed for the moment you're in.
Hospital discharge planners are good people working under impossible time pressure. They have three days to find your mother a safe place to land. They're coordinating thirty other families at the same time. The social worker hands you a list of six facilities and tells you to call around. The facilities send glossy brochures. Everyone speaks in acronyms.
And you're supposed to make one of the most consequential decisions of your life — about someone else's life — by Friday. With no map. No guide. No one telling you what questions to even ask.
That is not okay. This book exists because that is not okay.
Frank is what a trusted friend in healthcare would hand you at that moment — honest, direct, and built entirely around what you actually need to know. Not a brochure. Not a hotline. A friend who tells the truth, explains what nobody else explains, and sits with you in the hard moments without flinching.
Money is not a shameful subject in senior care. It is the subject. The level of care your parent can access, the facilities available to them, the length of time options remain open — all of it flows from understanding what things actually cost and who pays for them.— Ron Pobuta, Founder of frank.
The best investment you can make
One wrong decision costs families thousands.
This book costs $27.99.
Senior care is one of the largest financial and emotional decisions most families will ever face. The people who navigate it best are the ones who walked in knowing what to ask, what to watch for, and what to never sign. That's exactly what this book gives you.
The elder law attorney chapter alone
Families who understand Medicaid's five-year look-back, spousal protections, and when to hire an elder law attorney routinely protect tens of thousands of dollars. The book lays it all out plainly — before you're in a room signing papers you don't understand.
Know when to file for benefits — immediately
Long-term care insurance elimination periods don't start until you file. VA Aid & Attendance benefits go unclaimed by thousands of families every year. This book tells you exactly what to file, when to file it, and how not to leave money on the table.
Emergency decision framework included
The chapter families need at 2am — how to choose a skilled nursing facility under pressure, what red flags to spot on a facility tour, and how to read government data on any facility in 20 minutes. Decisions that fast require a guide this complete.
What's inside
16 chapters. Every decision you'll face — covered.
From the first phone call to the final days, frank walks you through every practical decision and every human moment. Organized so you can read it start-to-finish or jump straight to where you are.
Ch. 1
Understanding What Just Happened
Before the data and the decisions — the human truth of where you are right now.
Ch. 2
The Full Map of Care
Every level of care explained honestly, and why choosing the wrong one causes real harm.
Ch. 3
Home Care and Home Health
Two names. Two very different things. One covered by Medicare. One not.
Ch. 5 & 6
Assisted Living & CCRCs
Everything the brochure won't tell you — the base rate, the reassessments, the bill you weren't expecting.
Ch. 7
Skilled Nursing & Memory Care
The chapter families need at 2am. How to choose a SNF in 48 hours — without regret.
Ch. 8
How to Read the Data
The government publishes everything. This chapter teaches you to use it in twenty minutes.
Who this is for
Wherever you're starting from — frank. is here.
You're already in it
A fall. A diagnosis. A phone call you weren't expecting. Go directly to the chapter that matches where you are. The guide is organized for exactly this moment.
You're watching a parent age
Nothing has happened yet, but you've noticed something small. This book gives you a map before you need it, so when the moment comes, you're not starting from zero.
You want to stay in control
The families who navigate this best are the ones where the person at the center made their wishes known before the crisis hit. This book gives you that language.
Someone you love is in it
You can read it and share what matters. You can give it directly to them. Either way, the fact that you found it means you're already doing something right.
Get the book
The most important $27.99 you'll spend in this process.
The families who walk into senior care with this book know what to ask, what to avoid, and what their rights are. Instant download. Start reading in the next five minutes.
All 16 chapters + free checklists
At whatsfrank.com/book#guides
↓Instant PDF download. Read it tonight.
by Ron Pobuta, Founder of frank. · whatsfrank.com · hello@whatsfrank.com